W. Chan Kim citáty a výroky
W. Chan Kim: Citáty v angličtine
Zdroj: Blue Ocean Strategy, 2005, p. 13 (2016 extended edition)
Zdroj: Blue Ocean Strategy, 2005, p. 17-18 (2016 extended edition)
Kim, W. Chan, and Renée Mauborgne. "Value innovation." Harvard Business Review, January 1997 (2008).
"Interview with W.Chan Kim & Renée Mauborgne," in: Blue Ocean Strategy http://centres.insead.edu/blue-ocean-strategy/documents/e-ibosi2015.pdf, INSEAD document, 2015.
“The only way to beat the competition is to stop trying to beat the competition.”
Zdroj: Blue Ocean Strategy, 2005, p. 4 (2016 extended edition)
Description of how an average strategic plan is being created. Kim further explains, that "... a closer look reveals that most plans don’t contain a strategy at all but rather a smorgasbord of tactics that individually make sense but collectively don’t add up to a unified, clear direction that sets a company apart—let alone makes the competition irrelevant. [p. 84]"
Zdroj: Blue Ocean Strategy, 2005, p. 83-84 (2016 extended edition) As cited in: Paul R. Niven (2010). Balanced Scorecard Step-by-Step. p. 99
Kim, W. Chan, and Renée Mauborgne. "Blue ocean strategy: from theory to practice." California Management Review 47.3 (2005). p. 105