Marshall McLuhan citáty

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Marshall McLuhan

Dátum narodenia: 21. júl 1911
Dátum úmrtia: 31. december 1980

Herbert Marshall McLuhan C.C. bol kanadský teoretik médií, literárny kritik, rétor a profesor anglickej literatúry. Položil základy mediálnej teórie. Bol ovplyvnený novopozitivistickou filozofiou, scholastikou a moderným umením. Založil v Toronte Centrum pre kultúru a technológiu.

Citáty Marshall McLuhan

„A point of view can be a dangerous luxury when substituted for insight and
understanding.“

—  Marshall McLuhan, kniha The Gutenberg Galaxy

Zdroj: The Gutenberg Galaxy: The Making of Typographic Man

„I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.“

—  Marshall McLuhan

Letter to Robert Fulford, 1964. Letters of Marshall McLuhan (1987), p. 300
1960s
Kontext: My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.

„Everybody tends to merge his identity with other people at the speed of light.“

—  Marshall McLuhan

It's called being mass man.
1970s, The Education of Mike McManus, TVOntario, December 28 1977

„Media are means of extending and enlarging our organic sense lives into our environment.“

—  Marshall McLuhan

"The Care and Feeding of Communication Innovation", Dinner Address to Conference on 8 mm Sound Film and Education, Teachers College, Columbia University, 8 November 1961
1960s

„The literate man is a sucker for propaganda“

—  Marshall McLuhan

1970s, The Education of Mike McManus, TVOntario, December 28 1977
Kontext: The literate man is a sucker for propaganda... You cannot propagandize a native. You can sell him rum and trinkets, but you cannot sell him ideas.

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„Nobody ever made a grammatical error in a non-literate society.“

—  Marshall McLuhan, kniha The Gutenberg Galaxy

Zdroj: The Gutenberg Galaxy (1962), p. 271

„I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities.“

—  Marshall McLuhan

Letters of Marshall McLuhan (1987), p. 413
1980s and later
Kontext: I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.

„As Innis got more insight he abandoned any mere point of view in his presentation of knowledge.“

—  Marshall McLuhan, kniha The Gutenberg Galaxy

Zdroj: The Gutenberg Galaxy (1962), p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
Kontext: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...

„He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits…“

—  Marshall McLuhan, kniha The Gutenberg Galaxy

Zdroj: The Gutenberg Galaxy (1962), p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
Kontext: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...

„Only a fraction of the history of literacy has been typographic.“

—  Marshall McLuhan, kniha The Gutenberg Galaxy

Zdroj: The Gutenberg Galaxy (1962), p. 84

„Innis sacrificed point of view and prestige to his sense of the urgent need for insight.“

—  Marshall McLuhan, kniha The Gutenberg Galaxy

Zdroj: The Gutenberg Galaxy (1962), p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
Kontext: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam egestas wisi a erat. Morbi imperdiet, mauris ac auctor dictum.“

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