Marshall McLuhan citáty
Marshall McLuhan
Dátum narodenia: 21. júl 1911
Dátum úmrtia: 31. december 1980
Herbert Marshall McLuhan C.C. bol kanadský teoretik médií, literárny kritik, rétor a profesor anglickej literatúry. Položil základy mediálnej teórie. Bol ovplyvnený novopozitivistickou filozofiou, scholastikou a moderným umením. Založil v Toronte Centrum pre kultúru a technológiu. Wikipedia
Citáty Marshall McLuhan
„Čím viac je o nás zaznamenané v databankách, tým menej existujeme.“
Prisudzované výroky
„The electronic age is a world in which causes and effects become almost interchangeable, as in music structures.“
Zdroj: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 99
„I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities.“
Letters of Marshall McLuhan (1987), p. 413
1980s and later
Kontext: I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
„There are no passengers on Spaceship Earth. We are all crew.“
Statement in 1965, in reference to Operating Manual for Spaceship Earth (1963) by Buckminster Fuller, as quoted Paradigms Lost: Learning from Environmental Mistakes, Mishaps and Misdeeds (2005) by Daniel A. Vallero, p. 367
1960s
„A point of view can be a dangerous luxury when substituted for insight and
understanding.“
— Marshall McLuhan, kniha The Gutenberg Galaxy
Zdroj: The Gutenberg Galaxy: The Making of Typographic Man
„There is nothing willful or arbitrary about the Innis mode of expression.“
— Marshall McLuhan, kniha The Gutenberg Galaxy
Zdroj: The Gutenberg Galaxy (1962), p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
Kontext: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...
„The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber.“
— Marshall McLuhan, kniha Understanding Media: The Extensions of Man
Understanding Media (1964)
Kontext: Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber. (p. 261)
„Scribal culture and Gothic architecture were both concerned with light through, not light on.“
Zdroj: 1960s, The Gutenberg Galaxy (1962), p. 120
„A nomadic society cannot experience enclosed space.“
— Marshall McLuhan, kniha The Gutenberg Galaxy
Zdroj: The Gutenberg Galaxy (1962), p. 73
„Schizophrenia may be a necessary consequence of literacy.“
— Marshall McLuhan, kniha The Gutenberg Galaxy
Zdroj: The Gutenberg Galaxy (1962), p. 26
„The global village is a place of very arduous interfaces and very abrasive situations.“
1970s, The Education of Mike McManus, TVOntario, December 28 1977
„Only puny secrets need protection. Big secrets are protected by public incredulity.“
Take Today : The Executive as Dropout (1972)
Kontext: Only puny secrets need protection. Big secrets are protected by public incredulity. You can actually dissipate a situation by giving it maximal coverage. As to alarming people, that's done by rumours, not by coverage. (p. 92)
„I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.“
Letter to Robert Fulford, 1964. Letters of Marshall McLuhan (1987), p. 300
1960s
Kontext: My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
„Only a fraction of the history of literacy has been typographic.“
— Marshall McLuhan, kniha The Gutenberg Galaxy
Zdroj: The Gutenberg Galaxy (1962), p. 84
„Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.“
— Marshall McLuhan, kniha The Gutenberg Galaxy
Zdroj: The Gutenberg Galaxy (1962), p. 186
„The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.“
Letter to Harold Adam Innis (14 March 1951), published in Essential McLuhan (1995), edited by Eric McLuhan and Frank Zingrone, p. 74
1950s
„In antiquity and the Middle Ages reading was necessarily reading aloud.“
— Marshall McLuhan, kniha The Gutenberg Galaxy
Zdroj: The Gutenberg Galaxy (1962), p. 94
„Everybody tends to merge his identity with other people at the speed of light.“
It's called being mass man.
1970s, The Education of Mike McManus, TVOntario, December 28 1977
