Marshall McLuhan citáty
Marshall McLuhan
Dátum narodenia: 21. júl 1918
Dátum úmrtia: 31. december 1980
Herbert Marshall McLuhan C.C. bol kanadský teoretik médií, literárny kritik, rétor a profesor anglickej literatúry. Položil základy mediálnej teórie. Bol ovplyvnený novopozitivistickou filozofiou, scholastikou a moderným umením. Založil v Toronte Centrum pre kultúru a technológiu.
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„A point of view can be a dangerous luxury when substituted for insight and
understanding.“
— Marshall McLuhan, The Gutenberg Galaxy: The Making of Typographic Man
„Only a fraction of the history of literacy has been typographic.“
— Marshall McLuhan
Context: Only a fraction of the history of literacy has been typographic. (p. 84)
„Typographic man can express but is helpless to read the configurations of print technology.“
— Marshall McLuhan
Context: Typographic man can express but is helpless to read the configurations of print technology. (p. 245)
„Only puny secrets need protection. Big secrets are protected by public incredulity.“
— Marshall McLuhan
Context: Only puny secrets need protection. Big secrets are protected by public incredulity. You can actually dissipate a situation by giving it maximal coverage. As to alarming people, that's done by rumours, not by coverage. (p. 92)
„A nomadic society cannot experience enclosed space.“
— Marshall McLuhan
Context: A nomadic society cannot experience enclosed space. (p. 73)
„There is nothing willful or arbitrary about the Innis mode of expression.“
— Marshall McLuhan
Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...
p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
„Advertising is the greatest art form of the twentieth century“
— Marshall McLuhan
Context: Advertising is the greatest art form of the twentieth century.
quoted in Advertising Age, Sep. 3, 1976
„Scribal culture and Gothic architecture were both concerned with light through, not light on“
— Marshall McLuhan
Context: Scribal culture and Gothic architecture were both concerned with light through, not light on. (p. 120)
„The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber.“
— Marshall McLuhan
Context: Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber. (p. 261)
„Schizophrenia may be a necessary consequence of literacy.“
— Marshall McLuhan
Context: Schizophrenia may be a necessary consequence of literacy. (p. 26)
„The global village is a place of very arduous interfaces and very abrasive situations“
— Marshall McLuhan
Context: The global village is a place of very arduous interfaces and very abrasive situations.
„Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.“
— Marshall McLuhan
Context: Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence. (p. 186)
„I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.“
— Marshall McLuhan
Context: My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Letter to Robert Fulford, 1964. Letters of Marshall McLuhan (1987), p. 300
