Herbert Simon citáty

Herbert Alexander Simon bol americký vedec, ktorý sa zaoberal počítačovou vedou, kognitívnou psychológiou, ekonomikou a filozofiou. Položil základy rozhodovacieho prístupu k manažmentu, ktorý považuje rozhodovanie za podstatnú časť riadenia.

Spoločne s Cyertom a Marchom prišli v päťdesiatych až šesťdesiatych rokoch 20. storočia s kritikou teórie racionálneho rozhodovania. . Ako uvádza Simon vo viacerých svojich publikáciách, objektívne racionálne rozhodovania je nereálne, pretože kladie prehnané požiadavky na kognitívne schopnosti rozhodovateľa. Rozhodovanie je determinované predpokladmi subjektu rozhodovania – schopnosti, vedomosti, osobné ciele a záujmy, okamžitým stavom- psychologickým rozpoložením, náladou a objektívnymi podmienkami materiálnej aj nemateriálnej povahy.

V roku 1975 dostal spolu s Allenom Newellom Turingovu cenu za prínos v oblasti umelej inteligencie a kognitívnej psychológie. Je tiež nositeľom Ceny Švédskej ríšskej banky za ekonomické vedy na pamiatku Alfreda Nobela, ktorú dostal v roku 1978. Wikipedia  

✵ 15. jún 1916 – 9. február 2001
Herbert Simon fotka
Herbert Simon: 58   citátov 0   Páči sa

Herbert Simon: Citáty v angličtine

“For almost every principle one can find an equally plausible and acceptable contradictory principle.”

Simon, Herbert A. "The proverbs of administration." Public Administration Review 6.1 (1946): 53-67.
1940s-1950s
Kontext: Most of the propositions that make up the body of administrative theory today share, unfortunately, this defect of proverbs. For almost every principle one can find an equally plausible and acceptable contradictory principle.

“… a wealth of information creates a poverty of attention…”

Simon, H. A. (1971) "Designing Organizations for an Information-Rich World" in: Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore. MD: The Johns Hopkins Press. pp. 40–41.
1960s-1970s
Kontext: In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

“The principle of bounded rationality [is] the capacity of the human mind for formulating and solving complex problems is very small compared with the size of the problems whose solution is required for objectively rational behavior in the real world — or even for a reasonable approximation to such objective rationality.”

Herbert A. Simon kniha Administrative Behavior

Varianta: The principle of bounded rationality [is] the capacity of the human mind for formulating and solving complex problems is very small compared with the size of the problems whose solution is required for objectively rational behavior in the real world — or even for a reasonable approximation to such objective rationality.
Zdroj: 1940s-1950s, Administrative Behavior, 1947, p. 198.

“The world you perceive is drastically simplified model of the real world.”

Herbert A. Simon kniha Administrative Behavior

Zdroj: 1940s-1950s, Administrative Behavior, 1947, p. xxvi.

“Over Christmas, Allen Newell and I created a thinking machine.”

Simon (1956) quoted on CMU Libraries: Problem Solving Research http://shelf1.library.cmu.edu/IMLS/MindModels/problemsolving.html
1940s-1950s

“We need to augment and amend the existing body of classical and neoclassical economic theory to achieve a more realistic picture of economic process.”

Herbert A. Simon (1986) in Preface to: Gilad & Kaish (eds.), Handbook of Behavioral Economics, p. xvi.
1980s and later